September 17, 2026
✅ The thing we keep avoiding is exactly what deserves our attention.
✅ Distraction feels easier in the moment, but it also keeps us disconnected from what actually matters.
✅ I finally acted on something I had resisted for nearly two years.
✅ This week, I’m sharing what happened when I stopped arguing with the pull and simply got started.
Hi {{first_name}},
Do you know that moment when you walk through the office doors, look around at everyone staring at their computer screens, and quietly think “I don’t think I belong here anymore.”?
Maybe you submit a project you’ve been working on for weeks, get stunning feedback from your customer, and walk away with accolades from all your colleagues… yet you walk away thinking “Cool. Is this really it?”
Or, perhaps, you genuinely love what you do. On paper, things couldn’t be better. You’re crushing your job, progressing faster than you can blink, and have colleagues who could easily pass for your BFFs.
And still, there’s a quiet hum in underneath it all… a sense that something’s *off*… a vision of another path you can’t quite stop thinking about.
I think of this as “misalignment”, the phenomenon that who you are being, and the actions you are taking, are deeply out of congruence with the person you are becoming (or the live you say you want).
And this is where things get interesting.
Because often, we already have some idea of what is calling us forward.
We’re just very, very good at avoiding it. 👀
Instead, we distract ourselves.
Why do you think that the world’s most booming industries sell you products designed to distract you from your day-to-day?
Social media for the dopamine hit. Booze, drugs, and Netflix to escape reality. AI to sub as your ever-agreeable friend.
On some level, you know you *shouldn’t* be doing it, but it’s easier than facing the thing you’ve been resisting…
…whether that’s brainstorming your business idea, painting that piece of art, or getting your sweet patookie 🍑 back to the gym.
The problem?
Every time I distract myself from something I know matters, I give my personal power away.
Every time I doom-scroll instead of putting myself out there (GUILTY! 🙋🏼♀️), I reinforce the fear.
Every time I tell myself “later” rather than taking one small step towards the idea I cannot shake, I give resistance a stronger grip over my being.
The “easy” path can feel frictionless.
Until you realise it has kept you standing in exactly the same place.
And that brings me to something I have finally stopped avoiding.
When The Next Step Makes Absolutely No Sense
Resistance is the #1 enemy of progress.
I once heard a mentor say:
“The degree of your resistance is proportional to the degree of transformation available to you on the other side of that resistance”.
Read that sentence again.
And I hands-down believe that the life you want is on the other side of the thing you’ve been avoiding.
The most confusing part of it all is that sometimes, that “thing” makes ZERO logical sense.
Let me give you an example.
I have a fair few books “in me”. Things to say, ideas to articulate, stories to tell, and messages to convey.
But I have never really thought of myself as a “writer”. Definitely not an “author”.
And my brain has historically had plenty to say about whether I have any right to call myself an “expert”.
Can you see how those beliefs might create a teensy bit of resistance to opening a blank document? 😂
The call to write got louder about two years ago.
“Later. Business first.”, I’d say.
Except the knocking didn’t stop. It kept getting louder.
Picture this: December 9th, 2025. Me, in a room with 999 other like-minded, kind-hearted, soul-driven entrepreneurs.
We drop into a meditative state, and receive wisdom (from our Higher Self) on the actions required of us for the next evolution of our business.
I wrote down a list of 5 crystal-clear actions. All of them f*cking terrifying.
Then, our coach told us to pick one we will initiate during the conference.
Believe it or not, this was the easiest on my list…
Write the book.
At this point, I was still cute enough to believe that my first book would be perfectly “brand-aligned”, “business-driven”, and be strategically positionined in my marketing funnel.
Adorable.
I was so wrong.
Fast forward to April 11th 2026.
I’m at a deeply spiritual retreat in Taupō, New Zealand, curled up in a foetal position on my yoga mat with a blanket wrapped around me when I hear a voice with absolute clarity:
“Write your memoir first.”
“Ohhhhhhhhhhhhhhhhhhhh. THAT book.”
Followed immediately by:
“Oh no. Not THAT book.”
Cue the resistance demons, excuses, and logical arguments as to why this was the stupidest idea on the planet.
How, exactly, was writing about my life (in a book I might never even publish) supposed to help my business?
My rational brain went blank at that question.
And yet, every time I would tap into my inner Knowing with a capital K, the memoir would pop up as a prerequisite to any so-called “success” in my business.
What the fuck.
Eventually, after months of procrastination, I finally sat down to write. I still had ALL the excuses, all the reasons not to, and even as it stands today, have no clue what I’m doing.
But I started.
And as soon as I started writing: I also started to get my power back.
All the power that I’d been slowly and quietly leaking by avoiding this soul-level, seemingly irrational calling, was returning home like the ocean tide.
The energy I had spent arguing with the idea could finally go somewhere useful.
And, interestingly, at the same time, I started becoming much clearer about the people I most want to serve through this business… even though that clarity itself still feels vulnerable to say out loud.
Coincidence?
I think not.
What matters is this: I took action on the very thing I’ve been avoiding, and I’m getting my power back.
It’s still very early days.
I’m only a few thousand words in.
But I began. I followed the calling. And for now, that’s enough.
What Are You Avoiding?
The results you want in life, business, relationships, health… ANYTHING…
They’re right there – within reach, on the other side of the thing you’ve been avoiding.
And I’ve been avoiding writing this book like the plague.
So the question for you is: what keeps returning, even after the noise dies down?
What idea keeps tapping you on the shoulder?
What project do you keep saying you will start “when things calm down”?
LISTEN.
Here’s why this is so important: that quiet whisper? That Knowing? The one with a “capital K”?
It comes from an intelligence far greater than you or me.
Some call it their Higher Self, their soul, the Universe, Source, [insert-word-of-choice-here].
It doesn’t matter what you call it. What matters is that you LISTEN when it speaks.
If you are feeling stuck in the daily grind and there is a whisper inside you calling you towards something more, I have a book recommendation for you:
The War of Art by Steven Pressfield.
I read it last week, and it gave me a loving little bitch-slap in the face. 😂
The book explores resistance, i.e. all the procrastination, fear, rationalisation, and distraction that somehow appears the moment we try to do meaningful creative work.
10/10 recommend. Enjoy.
To your inevitable successs,
P.S. As high performers, we’re often focused on doing more, achieving more, and becoming more productive. But what if your next level isn’t about adding another strategy to your life, but clearing what’s already draining your energy?
In this week’s episode of Resonance, I’m sharing simple, actionable ways to detox across four areas of your life: physical, mental, emotional, and spiritual, so that you can protect your two most precious resources: your time and your energy.
This episode will show you how to identify where your energy is being depleted, refill your cup, and create greater clarity, wellbeing, productivity, and sustainable success, without trying to overhaul your entire life overnight.
